viaBanking
Camille Mercier photographed indoors in a grey knit jumper, dark wavy hair, facing the camera.

Head of Product

Camille Mercier

Compliance and engineering workflows turned into interfaces people can use

Camille leads product vision, the design roadmap and the squads that deliver it, with a background in digital design and UX research rather than spreadsheets.

Based in
Paris, France
Studied at
Sciences Po Paris
Signs
2 articles on this site

Profile

Background

Building transformative fintech products means pairing rigorous product strategy with intuitive, human-centred interface design. From Paris, Camille leads product vision, the cross-functional engineering squads and the design roadmap behind the European banking products on this platform.

Her career foundation is digital design, UI and UX research and visual marketing strategy, so she approaches product management through user empathy, conversion optimisation and interaction flows that do not make a person stop and think.

The core of the work is design-driven product strategy, translating complex financial compliance and engineering workflows into conversion-optimised mobile and web interfaces; data-informed roadmapping, with clear product OKRs, features prioritised on user research and engagement tracked in Mixpanel and Amplitude; and cross-functional execution that closes the gap between the UI and UX team and the backend squads.

Areas covered

  • Product management
  • UX research and design-led product
  • Product analytics
  • Conversion optimisation
  • Fintech customer experience

Our team

One team, one product

See who else builds viaBanking and which part of the platform they answer for.