Head of Sales
Sander Groen
Enterprise merchant acquisition and the pipeline behind European expansion
Sander leads enterprise client acquisition, sales operations and go-to-market. He knows the payment gateway underneath the deal, which is what makes a technical sale go anywhere.
- Based in
- Amsterdam, Netherlands
- Studied at
- University of Amsterdam
- Signs
- 2 articles on this site
Profile
Background
B2B revenue growth in financial technology demands a deep technical understanding of modern payment gateways alongside systematic pipeline execution, and Sander works from both sides at once. From Amsterdam he leads enterprise client acquisition, sales operations and the go-to-market strategy for the European banking products this platform ships.
His commercial foundation was built managing enterprise payment integrations and merchant acquisition workflows of the kind Stripe and PayPal run, so the focus now is scaling high-performing sales pipelines across European markets rather than chasing one-off logos.
Day to day that means enterprise closing, navigating complex C-level cycles with finance directors, CTOs and payment operations leaders; pipeline velocity and revenue operations, built on consultative outbound frameworks, MEDDPICC deal qualification and multi-channel merchant acquisition; and a sales stack of Salesforce, HubSpot, Sales Navigator, Outreach and Gong.
Areas covered
- B2B fintech sales
- Enterprise merchant acquisition
- Payment gateway integration
- Revenue operations
- Go-to-market strategy
From the journal
Signed articles
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Guide Best B2B Payment Platforms: Features, Types, and Selection Guide Compare b2b payment platforms, methods, features, and best practices for smoother payments. -
Guide Retail Payment Solutions: Types, Benefits, and Selection Tips Understand retail payment solutions, system types, benefits, and how to pick the right setup.
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